Shared Mailing Solutions For Maximum Reach And Community Impact
Sherpa Co-Op is more than a marketing tool—it’s a way to connect with your community while amplifying your business’s reach. By pooling resources with other local businesses, you can participate in cost-effective direct mail campaigns that foster collaboration and drive results.
Imagine your business featured in a high-quality mailer that lands directly in the hands of your ideal customers, alongside other trusted local names.
It’s not just marketing—it’s building connections that grow your brand and your community. 🏘️
Collaborate Locally 🤝
Sherpa Co-Op connects businesses to create shared mailing campaigns that work for everyone.
- Partner with other local businesses to reduce costs.
- Leverage the power of group visibility in targeted mailers.
- Strengthen community ties while promoting your brand.
Target with Precision 🎯
Like all Print Sherpa campaigns, Sherpa Co-Op ensures your message reaches the right audience.
- Tailored demographic and geographic targeting
- Perfect for new movers, homeowners, and niche markets.
- Data-driven strategies for maximum ROI.
Why Choose Sherpa Co-Op? 🏕️
From design to delivery, we handle everything so you can focus on your business.
- Cost-Effective
- Pool resources with other businesses for professional campaigns at a fraction of the cost.
- Community Focused
- Build relationships with customers and fellow business owners while strengthening your local presence.
- Custom Campaigns
- Every mailer is tailored to your target audience and marketing goals, ensuring your brand shines.
FAQ's
‘Print Sherpa‘ is the name of our specialized postcard marketing department in our company, ‘The Brand Sherpas‘, is our legal company name. As a legal DBA registered in Oregon, Print Sherpa handles everything from ad design and onboarding to final printing and USPS EDDM mailing. We’re passionate about helping local businesses succeed, and our tactical, hands-on approach ensures that every campaign is executed flawlessly.
Our 9×12 cooperative marketing postcard is a professionally designed direct mail marketing tool created exclusively for local business owners (especially home service contractors). Each postcard is printed in a 9×12 format and features 16 equal ad spots (8 on the front and 8 on the back) that are distributed among businesses from a single industry—ensuring that you don’t compete with direct competitors on the same card.
We use the United States Postal Service’s Every Door Direct Mail (EDDM) program combined with advanced, high-quality geographic and demographic data. Our research focuses on medium to high-income neighborhoods, so your ad reaches homeowners who are most likely to need your services. This targeted approach delivers exposure that far exceeds what most digital efforts can guarantee.
Each postcard has 16 available ad spots priced at $500 each. We strictly enforce a “one industry per postcard” rule to avoid direct competition. Spots are sold on a first-come, first-served basis, ensuring fairness and a competitive advantage. If any advertiser is found to be misrepresenting their industry to secure a spot already taken by a competitor, our team will remove them without refund—unless it’s a genuine mistake, in which case we’ll work to get you on an available card immediately or offer a refund/credit.
- Guaranteed Local Reach: Your ad is mailed directly to targeted households, giving you guaranteed exposure.
- Cost Efficiency: It’s a one-time cost rather than recurring digital ad spend, the cost is shared across 16 participating members.
- Community Connection: Sharing the postcard with other local businesses builds community ties and can lead to mutual referrals.
- Enhanced Tracking: Each ad spot can include a unique QR code, which allows you to track customer engagement (although scanning is optional for the end-user).
- Step 1: Browse the interactive co-op page to see available spots.
- Step 2: Add your chosen ad spot(s) to the cart. We use a fast, mobile-friendly shopping cart solution powered by Snipcart for a seamless experience.
- Step 3: Payment is securely processed via Stripe. On your billing statement, you’ll see “The Brand Sherpas”—our parent company.
- Step 4: After purchase, you will receive an onboarding form to provide the artwork and information needed to complete your ad.
Currently, ad spots are offered on a first-come, first-served basis. However, if you’re interested in establishing a recurring presence or reserving multiple spots over time, please contact our support team. We can discuss options that suit your business goals and help secure long-term exposure.
The $500 fee covers your ad spot along with our streamlined design, printing, and mailing services per our Print Sherpa Standard Operating Procedures.
Private Targeted Campaigns:
If the standard co-op postcard ad spots are fully booked in your area, you can opt for a private targeted campaign. This approach means you would carry the entire cost and receive a fully custom (non-templated) design tailored to your unique needs. Because this option involves bespoke artwork and design work, it carries additional fees and longer production times—but it offers maximum flexibility and personalization.
Templated Ad Solutions with Streamlined Onboarding:
Our primary “Co-Op” method uses a variety of pre-designed templates. These templates have been specifically created for optimal print quality and efficiency, ensuring that your ad is produced quickly and without printing issues. By simply completing our onboarding form, you provide all the necessary data, and your information is automatically implemented into one of our templates, by our team. This process is designed to keep production moving smoothly while ensuring consistent quality and guaranteed exposure for a very competitive price.
- Why Use Our Templates?
- Speed & Efficiency: The templated process reduces delays and minimizes errors in print production.
- Cost-Effectiveness: For the price you pay, you receive extensive exposure without the recurring costs of digital campaigns.
- Flexibility: If you’re not completely satisfied with the templated ad, we’ll work with you to make adjustments—but keep in mind this trade-off helps us maintain fast turnaround times and reliable results.
- Design Examples: You can view examples of our design templates, so you know exactly what to expect.
Whether you choose a private targeted campaign or our streamlined templated solution, our goal is to ensure you get the best possible exposure and a hassle-free experience with our postcard marketing. We’re committed to helping you reach the right homeowners while making the process as simple and effective as possible.
Post-Purchase Ad Process
After purchasing an ad spot, you’ll receive an onboarding form designed to collect the essential business details and creative materials we need to build your ad. Here’s how it works:
Collecting Essential Information:
The onboarding form gathers key business details, creative content, and artwork. This information helps us tailor your ad to accurately represent your brand and ensures we have everything needed to design an effective advertisement.Ad Creation:
Our team uses the submitted details to craft your ad. We design your advertisement specifically for our 9×12 postcard format, ensuring it aligns perfectly with our print quality standards.Approval & Collaboration:
Once the ad is built, you’ll review and approve the artwork. We’re here to work with you and make reasonable adjustments until you’re satisfied with the final design, following our standard revision process.Final Assembly & Distribution:
Your approved ad is then placed alongside other advertisers on the postcard. This process continues until the postcard is fully booked or the submission deadline is reached. Once finalized, the postcard is printed, shipped, and you’ll receive your own copy.
This streamlined process ensures that we collect all the necessary information to create an ad that meets your needs while maintaining a smooth, collaborative experience.
When you fill out our onboarding form, you’ll provide all the essential details—your business information, images, logos, and branding colors. Our experienced design team then uses these elements to craft your ad within our refined, standardized template. This template is engineered for symmetry and balance, giving every ad a uniquely polished look that stands out as a community resource or directory card, rather than a typical, overly commercial postcard.
By maintaining a consistent design framework, we ensure that every ad is not only visually balanced but also exudes an air of community trust and reliability. Compared to other postcard ads that often appear chaotic and unbalanced, our approach delivers a cleaner and more professional result.
If you already have a custom ad design in mind, you can simply indicate that on the form and use the file upload option to submit your design. This flexibility allows you to either rely on our expertly crafted template or supply your own design—all while retaining the high standards of symmetry, balance, and community-focused aesthetics that define our ads.
Absolutely. Once your ad is designed based on your submission, you’ll receive a digital proof for review. This gives you the opportunity to verify that all elements meet your expectations. Any necessary revisions must be communicated promptly to ensure your ad is approved before the campaign deadline.
Once the campaign is finalized, all participants are notified, and the materials are printed, shipped, and fulfilled as per the timeline.
- Campaign Deadlines: We aim to fill each postcard by the deadline for the current month’s campaign.
- Printing & Mailing: Once the mailing date closes, printing and mailing usually occur within just a few days—typically under one week.
- Potential Delays: In cases where an onboarding form isn’t submitted on time or if there are open spots, we may extend the mailing date. When this happens, we will work with you to either move your ad to the next available campaign, apply a credit, or issue a full refund as per our terms of service.
Timely submission is essential. If we don’t receive your completed onboarding form or artwork by the deadline, we may move your ad to the next campaign to avoid delays for others. In such cases, you will be notified, and depending on the situation, a credit may be applied or a refund issued in line with our service terms.
Our system is designed to keep things fair:
- Strict Industry Rule: Only one advertiser per industry is allowed on each postcard. This prevents any one industry from dominating a mailing and keeps competition healthy.
- Manual Review: Our team carefully reviews every card. If we find that an advertiser has misrepresented their business category to bypass the rule, we will remove the ad without a refund. If it’s a genuine mistake, we’ll work with you immediately to secure a spot on another card or process a refund/credit.
While our online platform shows real-time ad spot availability, the details of other advertisers remain confidential to protect their privacy. After each campaign, you’ll receive a postcard mailed to your provided address that includes only the advertiser identities for that mailing. This process keeps sensitive data secure while still fostering a sense of community among participants.
Deliver High-Quality Results 📬
From design to delivery, we handle everything so you can focus on your business.