Elevating Your Brand Through Google Business Listings: Fresh and Innovative Strategies
Google My Business (GMB) has evolved significantly over the years, enabling businesses to capitalize on new and exciting features to boost visibility and customer engagement. This guide explores novel strategies to use Google Business Listings, taking your online presence to another level.
Capitalize on Google’s Attributes
Google’s Attributes feature provides a unique opportunity to showcase what sets your business apart. Apart from standard attributes like “free wifi” or “wheelchair accessible,” you can now highlight health and safety measures, like “staff wear masks” or “temperature check required”. Updating attributes regularly keeps your listing fresh and relevant, adding to the user experience.
Leverage the Products and Services Feature
Google’s recent introduction of the “Products” and “Services” sections enables businesses to display their offerings directly on the profile. Regularly updating your products or services, complete with images, descriptions, and prices, can attract potential customers. This feature also enhances your chances of appearing in relevant local search results.
Maximize Your Local Guides Impact
Engage with Google Local Guides – a community of explorers who review and share their experiences. If your business offers a unique experience or product, inviting Local Guides to try it could yield valuable reviews and photos on your GMB listing.
GMB as a Social Media Platform
Consider your GMB listing as a social media platform. Post updates frequently, share news about upcoming events or promotions, and use it as a channel to connect and engage with your audience.
Unlocking the Potential of Video
With GMB allowing businesses to upload video content, it’s high time to unleash your creativity. Product demonstrations, behind-the-scenes tours, customer testimonials, or educational content can make your GMB listing more engaging and shareable.
Exploit the Online Booking Feature
If your business relies on appointments, integrating Google’s booking button feature can simplify the process. Customers can see your availability and book an appointment directly through your GMB profile.
Implement Local Service Ads
Google’s free marketing kit generates stickers, posters, and social media posts that businesses can use for promotions. This feature can boost your local marketing efforts, driving more traffic to your GMB listing.
Google Business Listings is more than just a directory; it’s a dynamic, interactive platform that enables businesses to engage with customers, stand out from the competition, and drive more traffic. Adopt these innovative strategies to capitalize on GMB and take your online presence to new heights. It’s time to unlock the true potential of your Google My Business listing!