Cooling Down the Competition: The Air Conditioning Repair Boost
Case Study
HVAC - Air Conditioning Repair
Every Summit Begins with a Single Step 
Welcome to a detailed account of a digital expedition that led a local business from the foothills of online obscurity to the peak of digital visibility. This case study is a testament to the transformative power of strategic local SEO, skillfully guided by our team of seasoned digital Sherpas.
Here, we document each step of the journey, from setting up base camp to reaching the summit. We shine a light on the challenges faced, the strategies employed, and the victories won along the ascent. You’ll witness first-hand how a business – much like yours – was empowered to conquer its digital landscape and realize the potential of a well-executed local SEO campaign.
In our commitment to securing our client’s rankings, we have strategically blurred geographical details. This measure is crucial in keeping our successful ranking strategies hidden from competitors. For those considering our services, we offer live dashboards to explore our case studies, and we can convincingly verify that these outcomes parallel what you would see in a live Google search.
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
Base Camp 🏕️
Starting Point for the Digital Climb
Our starting point was a challenging landscape. The client had low visibility in both the 5×5 and 7×7 grid. For the term “air conditioning repair + city modifier”, their rankings within the 5×5 four-square-mile grid – centered on their Google Business Profile’s listed address – were decent but could be significantly improved, particularly as their competitors were located farther away. The 7×7 grid, covering a vast 36 square miles with the center of the grid being the primary location targeted, suffered from low visibility, ranking predominantly in the 6 and 7 range. Our objective was to significantly boost the client’s rankings within the 5×5 grids and secure them a spot in the local 3-pack across the larger radius – a daunting task given the client’s starting point.
The Climb Initiation 🧭 Charting the Course & Gearing Up
Our strategic approach entailed identifying what our client’s competitors were doing right and what our client was not. A comprehensive Google Maps audit was in order. We highlighted areas for optimization and began building local geographical relevance campaigns to enhance the client’s geographical relevance, aiming to improve the 7×7 grid visibility. We decided to tread cautiously, allowing Google to build trust in our campaigns before implementing off-page techniques or other advanced methods. With time being a factor, we set out to deliver results within a 60-day timeline.
The Summit View 🏔️
Achieving Peak Visibility
By the 60-day mark, we had some victories to celebrate. The 5×5 grids were now predominantly securing 3-pack rankings, with only a few exceptions just on the cusp. Given a bit more time, we anticipate securing consistent 3-pack rankings across the 5×5 grid, with current 3rd position rankings expected to ascend higher. The 7×7 grids also showed dramatic improvements, with most grid points reaching 3-pack rankings, only a few trailing behind. We remain confident that, in time, we can secure 100% 3-pack rankings across this grid, signifying area dominance.
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
The Descent 🌄 Maintaining Stability Post-Climb
Stabilizing the attained rankings and pushing for further growth is our next course of action. We plan to continue our efforts towards securing all #1 rankings for the 5×5 grid, while persisting with our ascent in the 7×7 grid. We will continue employing geographical relevance campaigns and optimizations and will routinely perform Google Maps audits to monitor competitors. This journey is far from over, so stay tuned for future updates!
Overview 
Timelapse
Reflecting on our journey, we started at a point where the client’s visibility was low, both close to home and across a larger radius. Through strategic planning, competitor audits, and an unwavering focus on increasing geographical relevance, we have witnessed a significant uptick in visibility in the 5×5 and 7×7 grids. The journey, while challenging, has yielded promising results, but it doesn’t end here. We will continue to innovate and implement effective strategies, striving for complete dominance in the area. Here’s to further successes on this exciting journey!
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
Want to Chart Your Digital Route? 📈
We can guide your business to the Digital Summit
Embarking on the journey towards online supremacy can feel akin to climbing Mount Kilimanjaro. But with our digital navigators at your service, you’ll conquer the ascent with assurance and accuracy.
Your expedition begins with an in-depth Google Maps Audit – your base station for digital triumph. This audit transcends a mere snapshot of your business’s current digital standing. It serves as a strategic guide, outlining the path we’ll tread together towards maximum online visibility.
During this audit, we meticulously examine every detail of your local online presence, from your Google My Business profile to your local keyword rankings. We unearth hidden digital opportunities, flag potential obstacles, and determine the most effective routes to reach the pinnacle.
By planning your digital journey, we’re not merely handing you a strategy. We’re providing you a panoramic view of the digital landscape you’re set to master. You’ll comprehend where you stand, where you’re heading, and how we’ll lead you there.
Eager to initiate the climb? The first leap is to schedule your Google Maps Audit. Collaborate with us in designing the route to your business’s digital zenith.
Commence your journey to local SEO superiority. Click the button below to organize your Google Maps Audit and allow us to shepherd you to the peak of digital visibility.
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
The Ascent 🗺️
Scaling the Heights of Local SEO
30 days into the journey, we began witnessing shifts in the landscape. The 5×5 grids started gaining higher visibility and began trending into the 3-pack. Simultaneously, the 7×7 grids showed positive momentum, moving up to 4th positions.