Every Summit Begins with a Single Step 
Welcome to a detailed account of a digital expedition that led a local business from the foothills of online obscurity to the peak of digital visibility. This case study is a testament to the transformative power of strategic local SEO, skillfully guided by our team of seasoned digital Sherpas.
Here, we document each step of the journey, from setting up base camp to reaching the summit. We shine a light on the challenges faced, the strategies employed, and the victories won along the ascent. You’ll witness first-hand how a business – much like yours – was empowered to conquer its digital landscape and realize the potential of a well-executed local SEO campaign.
For the safeguarding of our client’s rankings, we’ve ensured to obscure any indications of their geographical locations. This acts as a protective shield against competitors attempting to decode our effective ranking methodologies. Prospective clients, rest assured, we provide live dashboards for real-time case study examination, and we can corroborate that these results align with fresh Google search scans.
Base Camp 🏕️ Starting Point for the Digital Climb
Our journey begins at the base camp. Our client was in a challenging spot, located a considerable distance from the town’s core, which significantly impacted their location relevance, a crucial factor in Google Maps ranking. Their initial rankings within the 5×5 four-square-mile grid, centered on their Google Business page’s listed address, were somewhat encouraging, but there was room for significant improvement. The competitors, despite being farther away, seemed to have an edge.
Their 7×7 grid, encompassing a vast 36 square miles, had limited visibility for the search term “AC repair near me”. However, they were faring slightly better for “AC repair” coupled with the city modifier. Our aim was to propel our client’s rankings within the 5×5 grids and penetrate the local 3-pack rankings across the larger radius, which is typically more challenging due to the wider coverage area. The starting point grids served as a snapshot of the client’s position prior to our campaign launch.
AC Repair + City Modifier
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
AC Repair + Near Me
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
The Climb Initiation 🧭 Charting the Course & Gearing Up
Armed with our knowledge of the terrain, we prepared to set out. We meticulously studied our client’s competitors to determine the strategies they were employing that our client was not. A comprehensive Google Maps audit was imperative.
We identified areas of optimization for our client and devised local geographical relevance campaigns to elevate their geographical relevance. The idea was to tip the scales in favor of the 7×7 grid and increase visibility closer to home. We decided to approach the climb with patience, letting Google grow accustomed to and trust our campaigns before delving into off-page techniques or other advanced methodologies. Our commitment was to show results within a challenging 60-day timeline.
The Summit View 🏔️
Achieving Peak Visibility
At the 60-day mark, we reached a vantage point. The 5×5 grids soared to almost 100% #1 rankings across the board, save for a few exceptions still within the 3-pack. Given some more time, we believe we can secure #1 rankings throughout the 5×5 grid. The 7×7 grids displayed significant improvement, with the majority of points hitting 3-pack rankings and many reaching the 2nd and 1st positions. With more time, we envision complete dominance over the primary location with 100% 3-pack rankings across the grid.
AC Repair + City Modifier
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
AC Repair + Near Me
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
The Descent 🌄 Maintaining Stability Post-Climb
After reaching the summit, maintaining stability becomes critical. Our plan is to solidify these rankings and continually elevate them. For the 5×5 grids, we will persist in our endeavors until we achieve complete #1 rankings. For the 7×7 grids, we will continue our steady climb towards dominance by leveraging geographical relevance campaigns and optimizations. Regular Google Maps audits will ensure we keep our finger on the pulse of the competition. The journey doesn’t end here; stay tuned for updates!
Overview 
Timelapse
In retrospect, our journey has been one of strategic planning, careful execution, and constant optimization. From the base camp, where the client’s location relevance was a challenge, to the successful climb where we significantly improved visibility in both 5×5 and 7×7 grids, our efforts bore fruit. But this is not the end. Like any worthy climb, maintaining the heights reached is as crucial as the climb itself. We will continue to strive for dominance, adapting and evolving our strategies to stay ahead in this competitive landscape. We’re excited about the journey ahead, and we’re confident of further victories in the future.
AC Repair + City Modifier
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
AC Repair + Near Me
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
Want to Chart Your Digital Route? 📈
We can guide your business to the Digital Summit
Embarking on the journey towards digital prominence can feel like scaling Everest. But with our team of digital Sherpas by your side, you’ll conquer the heights with confidence and precision.
Your expedition starts with a comprehensive Google Maps Audit – your basecamp for success. This audit is more than just a snapshot of your business’s current position in the digital landscape. It is a roadmap, plotting the course we’ll navigate together towards peak visibility.
In this audit, we scrutinize every contour of your local online presence, from your Google My Business profile to your local keyword rankings. We uncover hidden opportunities, identify looming challenges, and pinpoint the most efficient paths to reach the summit.
By mapping out your journey, we’re not only equipping you with a strategy. We’re giving you a bird’s-eye view of the digital terrain you’re about to conquer. You’ll understand where you are, where you’re going, and how we’ll get you there.
Ready to begin the climb? The first step is to book your Google Maps Audit. Join us in charting the course to your business’s digital summit.
Take the first step on your journey to local SEO dominance. Click the button below to schedule your Google Maps Audit and let us guide you up to the peak of digital visibility.
AC Repair + City Modifier
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
AC Repair + Near Me
5x5 4sq. miles - Client's Address Center
7x7 Grid 36sq. miles - Primary Location Center
The Ascent 🗺️
Scaling the Heights of Local SEO
The climb began, and we saw immediate changes within the first 30 days. The 5×5 grids exhibited marked visibility improvement, and the 7×7 grids began making inroads into the 3-pack. The journey was far from over, but the results were promising.