Share on facebook
Share on pinterest
Share on linkedin
Share on twitter
Share on email

What Is A Content Inventory?

The process and outcome of documenting the website’s content are known as “content inventory” or “content inventory.” A similar activity, a content audit, is the process of analyzing that content inventory  for websites. The words “content inventory” and “content audit” content inventory and a content audit are closely linked concepts that frequently occur in combination. The content inventory generally comprises of the information assets of websites, including webpages (HTML) and meta components (e. g.. pdf, doc, ppt). The content inventory is a quantitative evaluation of a website. It simply captures what’s on a site’s website content inventory spreadsheet. It might also be the beginning of an examination of a website. A related (and frequently misinterpreted word) is a content audit, a qualitative examination of the content on a site.

The meta tag’s title is the page’s title. Keywords Meta are within the metadata name=” keywords” Tag element Meta description text as they appear in the description tag element of the meta name=”description” tag element. Maintaining content on the page: Date of the last page updated, date of latest upgrade, audit remarks (or notes), Notes and results from the audit. Other descriptors may need to be noted on the inventory sheet as well.

Other information may include the whole subject or section to which the page is a part, an overview of the content that was on the page when the page was established; this page is linked to pages that are linked to this page’s status: retain the page in review, delete, or revise in the process of modification, planned and being written, reviewed, updated and ready for uploading or posted a rating of the page on the site is it a top 50 page? A bottom 50 page? The early efforts might be directed on the sites consumers utilize the most and have the least content inventory.

The Fundamental Principles Of A Content Inventory

The construction of a single area to keep information linked with a website might be advantageous for all website editors, content management editors, publishers, and supervisors. Utilizing the spreadsheet is intensive work, but some activities can be automated using software programs, and extra tools and resources might assist in the audit process – website content inventory spreadsheet. The content inventory and a content audit are carried out to discover what content is available on a website and why.

If you have an existing website that provides information, the content inventory and content audit may be used to assist manage all the content on the site after a content inventory. The knowledge acquired in the inventory might be utilized to design an upgrade of a website or move to a web-based content management system.

The content inventory spells down the digital content you possess and provides facts such as the item’s name, the format of each piece, its URL, creation date, creator, and metadata. The content audit analyzes the quality of the content and if it needs to be modified or eliminated. Do I require both an inventory of content and a content audit? The short answer is yes.

This is where the audit becomes accessible, and we propose doing the chores in combination instead of doing either. It is appropriate to begin by taking a content inventory and conducting its content inventory. The information for each item of content cataloged in the inventory will help you to comprehend the broad repercussions of every decision you make during the auditing process and allow you to act upon those choices promptly.

Content Inventory Projects Basics Explained

Teams might begin new design assignments using these strategies to select what resources to preserve and what content to reject. Other groups may recognize the time they need to start tracking and assessing their content to decrease confusion, redundancy, and information overflow. There’s no optimum occasion to start, notably if you don’t have an existing content inventory and audit yet,

Establish clear expectations and offer explicit examples of what you anticipate your teammates to do and in what way. It is also feasible to explain the process of capturing inventory data and teach your staff how to evaluate various kinds of content efficiently. The inventory should accommodate both the inventory and the audit. It should accommodate both the audit and inventory—a starting point for learning and a roadblock to participation.

Who are the most important people who utilize your product? What are they attempting to accomplish? (e. g., for instance: content inventory for websites that are not ranking above competitors). Ask them what they want to know, and then go out of your way to find out the information they’re looking for. How might the content benefit the users’ work? Are they able to answer any unresolved questions? How does the content represent the company’s stated values, include the required metadata, conform to the standard of format and structure, and comply with style guidelines? Define what the content is designed to perform for.

Efficiency measures for usage such as views, clicks, bounce rates, likes, and shares, in conjunction with any qualitative information, gathered from the study of user research to assist you in assessing. In what ways does the content help or impede achieving the desired outcome? Things to consider are: Assessment scale of content audit score, scale level best practices, internal standards for content and user needs, KPIs, and goals for service to just name a FEW.

Things To Consider When Keeping A Content Inventory Updated

If you’re not sure whether anything fulfills user needs or complies with the content requirements or dives metrics, make a note of it on the spreadsheet for audit. These are lovely samples to show to your team members or producers of the content to acquire their views regarding the content inventory. They might also supply extra information to assist assess if you should retain the content as it is or update it or delete it.

How to predict the fate in content: It’s not enough to comprehensively maintain the content inventory and audit. It is also vital to review the entire manuscript to find certain parts of content or complete sections that are low quality. Examining all the aspects and scores of your audit, record the state of each piece either.

Content inventory software can aid in many of these processes yet humans always need to actually do the audit.

Reworking content to ensure that it can better satisfy users’ requirements and generate analytics might involve additional effort. However, these more time-consuming attempts are still worthwhile, especially for highly prominent information and a bother to consumers. This involves inventory design.

Any modifications to pieces or sections should be documented in the spreadsheet as quickly as possible. Content management tools and systems will assist you in maintaining the inventory component updated instantly. Audits are always needed by the owner(s). Being the person who is accountable for an audit is a large and time-consuming task. Many individuals attempt to add it to their other commitments, but it never works out.

The Fundamental Principles Of How To Create A Content Inventory Using A Page ID System

The same group you’ve been working with can assist preserve your audited content and stock; alternatively, you can bring in new members to help maintain the information current and correct. Conclusion: Audits and content stocks are assessment frameworks and are not a precise science. They are fantastic tools to enable your team to alter their attention. Utilize them in combination to monitor the content you possess and where it is placed and who owns it, and how it’s transported over within the inventory layout.

Use a content inventory and audit form template to start and learn more about generating and managing digital content before starting. Also composing a captivating website content inventory spreadsheet will make things much more organized.

Any web business’s success hinges on its ability to provide new content consistently. Content inventory. In the end, customers browse websites and utilize applications because they contain content. To better understand the way your content may assist your clients and your service demands, you must examine your qualitative and quantitative data. An inventory of your content inventory is one of the most effective strategies to aid in attaining this.

Designing new designs is more fun, but it’s a tedious and time-consuming process that no one wants to talk about. It’s practically difficult to develop a magnificent information architecture for a high-content product without undertaking an initial content inventory, which will serve as a blueprint to construct your Information Architecture (IA).

Making an inventory of your content may be helpful when you wish to accomplish things like: Create fresh content for your website. However, you aren’t sure if you already have something comparable to it. Group equivalent content together, and create large and small categories on your site; eliminate content that’s not worth the time to your customers and concentrate on improving high-performance content instead identify inconsistencies in your message, after a content inventory, you will be able to evaluate the content in line with the same set of goals. You will spot current issues more quickly and where improvements could be implemented.

The words content inventory, and content audit are commonly used in combination. They are two different methods usually employed in variety, but they’re not identical. What is the difference? What is the difference? a content inventory is a quantitative appraisal of a product that answers the question: “What content do we have in our product?” On the other hand, content audits, on the contrary, are a qualitative study of information holdings and an appraisal of the role that content plays in the user experience.

What does a content inventory consist of? The content inventory catalogs the item’s specific assets, often supplied in spreadsheet format. (Spreadsheets excel at storing vast quantities of information in a manageable manner. Utilizing online spreadsheets like Google Sheets makes it easy to share them with your group members. ) The detailed information gathered in these spreadsheets relies on the object you want to record.

The Content Inventory: A Fascinating Subject


If you can access analytics, be sure to provide the following information page visits, average time spent on a page, bounce rate, “score” of the page “score. “How do you build a content inventory complement IA design? For example, making a shared space to keep information in the item might be valuable for any product team working on your website content inventory spreadsheet.

Find spots where users require further information. Irrelevant content, which designers may erase from the product, and old content that they can update. Finds problems in the form of 404 (not seen) error messages that may be rectified or eliminated. Design of the inventory. Tips for an inventory of content IA design. When the stock sheet is done, it will serve as a source for maintaining the product’s governance and driving the information architecture’s design.

If you can, employ the kitchen sink technique (you should include whatever that’s practicable). If your document has more than 100 pages, you must go through and catalog everything. If you have several pages, you must begin with the regions crucial to the users utilizing content inventory software. So how do you determine those? First, conduct a user research study and analysis of service to discover which website areas are most vital for both categories. Then, focus on your content inventory in those portions of your website.

If you include a column named “Content Hierarchy” or “Page Level” in your spreadsheet, it makes it simpler to grasp the level of content when you take a look. It’s pretty straightforward to construct an order of pages in your inventory design. To get started, pick a page (typically the homepage). Next, list all the pages on the page if there are sub-pages (internal pages that visitors can go through). Repeat the process for each of them in turn.

Wrapping Up Content Inventory For Websites

Note the sites to which the page is linked while filling out the page’s description. This can help you identify the pages linked to and help you uncover trends in navigation structure, and design an explicit internal linking strategy using a website content inventory spreadsheet. Differentiate content utilizing these techniques; in your spreadsheet, you may identify the content depending on its worth in short- and long-term goals.

This understanding will help you to develop a better information architecture and, in the process, increase the user experience for everyone.

However you decide to pursue content inventories for your websites just make sure to be patient and look at data very carefully. There is nothing worse than having to re-do it again. The process is designed to give you the competitive edge, but if it is not done correctly it can actually do more harm than good.

Consider reaching out to The Brand Sherpas team to discuss conducting a content inventory for your business website.

Search By Keyword

Send Us A Message

Ready to increase your search visibility?